Social Media Manager

Position Title: Social Media Manager

Start Date: 2022

Reports To: Brand / Creative Director

FLSA: Exempt

NATURE AND SCOPE OF POSITION

The Social Media Manager’s (SMM) key objective is to own and grow 88 Acres’s social media channels by creating content and driving following and engagement. The SMM will lead the planning and production of all social media content, posting and community management, ensuring all content and copy is aspirational and on brand. The SMM will take the lead on developing a monthly content calendar, implementing brand campaigns and executing content that aligns with the brand’s overall marketing calendar and performance marketing efforts and strategy. The SMM will collaborate with cross functional teams within the company on a daily basis and must be a team player. The SMM position requires a self- starter with exceptional attention to detail, a collaborative attitude, and a willingness to think outside the box. The SMM will have the ability to react to changing business needs by modifying plans and adjusting strategies and deliverables effectively and efficiently.

KEY RESPONSIBILITIES AND JOB TASKS

Manage and oversee all social media posting for 88 Acres social channels including Instagram, Twitter, TikTok, Facebook, and LinkedIn.
Develop social media strategy based on overall marketing objectives as directed by the marketing team.
Create a content plan for daily feeds and story posts for products and to provide promotional support.
Oversee community management and direct messages in an authentic 88 Acres voice, utilizing brand tone of voice.
Bring new ideas on how to measure social media impact to ensure alignment to key objectives and sales goals.
Coordinate and plan in house shoots for social media content.
Collaborate with the performance marking team on paid media efforts.
Drive following and engagement on 88 Acres social media platforms.
Stay up to date with current social media trends to keep platforms relevant.

REQUIRED SKILLS AND COMPETENCIES

Strong photography and content creation experience required, including a compelling portfolio of past work.
Must have an existing network of talented content creators to collaborate with to create content.
Exceptional attention to detail across all internal and external deliverables.
Thorough understanding of current social media trends with proven success of developing and implementing successful social media programs that drive engagement and profitable growth.
Ability to seamlessly and confidently coordinate and collaborate with cross functional teams and external consultants.
Ability to create programs including processes, spreadsheets, calendars etc.
Proven experience in developing fully integrated digital ecosystems in collaboration with various marketing initiatives.

REQUIRED EDUCATION OR EXPERIENCE

BA/BS degree in business/marketing or related field
4+ years of social media marketing experience, preferably with consumer brands.
Solid knowledge of marketing analytics
Proof of Covid-19 Vaccination

WORKING CONDITIONS

This position requires in office work time, with the flexibility to have a hybrid work schedule. This is subject to change based on company needs.
This position requires frequent sitting and reaching with hands and arms.
Travel is primarily local during the business day, although some out-of-area travel may be expected and needed for content creation.

BENEFITS

Benefits for full time employees include comprehensive health plans including medical, dental, vision, wellness rewards and reimbursements, HRA, employer funded life insurance, 401k with company match, a flexible time off policy, and paid holidays.

ABOUT US

We are an inclusive food company that creates better food for our bodies, our communities and our amazing planet. Using seeds as our foundation, 88 Acres is redefining the world of free-from and plant-based foods. As a female founded/led and mission-driven company, we built our own bakery in the inner-city of Boston to fuel purposeful jobs into an area of need, ensure safety for those with food allergies and craft that made at-home goodness we all crave. At our certified top 9 allergen-free bakery, we create lines of Seed Butters, Seed + Oat and Protein Bars, and Seed’Nola (upcycled granola clusters that make 88 Acres a zero food waste operation). Since our launch in 2015, we've been fortunate to share our foods with some amazing partners and communities such as Whole Foods, Sprouts, jetBlue, Jamba, Boston Public Schools, and many more.

TO APPLY

All candidates should submit a resume and answer the below application questions to be considered. Resumes and questions can be sent to hr@88acres.com

Application Questions:

What gets you excited about being a part of 88 Acres?
What and how do you think about social media, the specific channels and its importance for a brand?
Taking a look through our social channels, what is one recommendation you have on how we could improve, and how would you do it?

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

88 Acres is an equal opportunity employer. 88 Acres will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws

*External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

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